About Naiyya
Naiyyais a handcrafted saree label born from founder Neha’s lifelong love for Indian art and textiles.
What began as a childhood memory — draping her maa’s dupatta like a saree — gently grew into a passion for the six yards and the stories they carry.
Deeply inspired by her visits to theSurajkundMela, where she first witnessed India’s folk arts in their truest, most vibrant form, Neha dreamed of creating a space thathonoursthese traditions while making them relevant for today.
At Naiyya, we work closely with artisans across India to bring together handwoven fabrics and intricate embroidery inspired by Gond, Madhubani, Worli, Kalamkari and other heritage art forms. Every saree blends cultural roots with a fresh, contemporary sensibility — crafted to feel relatable to all generations.
With a focus on small-batch production, thoughtful design, and slow, meaningful craft, Naiyyacreates sarees that feel like keepsakes — luxurious, soulful, and timeless.
Naiyya: where heritage finds its modern heartbeat.
Our Vision
Art in Every Stitch
Naiyya is our effort to make India's diverse art forms accessible and relevant to a new generation. We've taken iconic art styles like Warli, Madhubani, and Gond, which are typically expressed in paintings, and re-imagined them as exquisite hand embroideries. By transforming these motifs into delicate designs on our sarees, we're not just preserving art—we're giving it a new life and a different perspective.
This fusion of traditional art and contemporary design is at the heart of what we do. Our sarees are crafted to resonate with today's generation, offering a modern twist on timeless classics.
A Commitment to Sustainability and Craftsmanship
In an age of fast fashion, we're dedicated to a different path. Naiyya is a brand built on the principles of sustainability and ethical craftsmanship. We work directly with skilled artisans, ensuring fair wages and supporting their livelihoods. By choosing handloom, we're supporting a more eco-friendly and sustainable way of creating textiles.
Each Naiyya saree is a piece of wearable art, crafted with care, patience, and a deep respect for both the environment and our artisans. It’s an ode.
We started Naiyya because we wanted to create more than just a brand; we wanted to build a movement. A movement that celebrates the beauty of handloom, honors India's incredible art forms, and champions a sustainable way of living. We hope you'll join us.