The Story Behind Naiyya
Naiyya: Weaving Art and Sustainability into Every Saree
Naiyya was born from Neha’s deep love for handloom, Indian art forms, and the quiet beauty of handmade textiles. What began as a childhood memory — draping her maa’s dupatta like a saree — slowly unfolded into a passion for six yards and the stories they can carry.
As Neha grew, so did her admiration for India’s folk traditions. She felt a strong desire to preserve these art forms, not just as paintings on walls but as wearable stories. That seed became Naiyya — a handloom label built on the belief that heritage can be beautifully reimagined for today.
Art in Every Stitch
Naiyya focuses on bringing iconic Indian folk arts — Warli, Madhubani, Gond, Kalamkari and more — into a new light.
These art forms have traditionally lived in paintings, but Neha wanted to give them a modern, tactile expression. At Naiyya, these motifs are transformed into delicate hand embroideries on handloom sarees, offering a fresh perspective while still honouring their roots.
The vision is simple yet powerful:
to create sarees that resonate across generations — rooted in tradition, refined for today.
Sustainable at Heart
In a world of fast fashion, Neha chose a different path.Naiyyais built on the values
Sustainability
Ethical, Slow Craft
Supporting India’s Artisans
Each piece is produced in small batches, handwoven with care, and embroidered by skilledkarigarswhose artistry defines the soul of the brand. Handloom isn’t just fabric to us — it’s heritage, skill, and a sustainable choice for the future.
A Movement of Meaning
Naiyyawasn’t created just to make sarees;
it was created to start a movement— one that celebrates Indian art, elevates handloom, and makes heritage feel modern, relevant, and deeply personal.
EachNaiyyasaree is a piece of wearable art, crafted with intention, patience, and heart.
An ode to the past.
A promise to the future.
A journey we invite you to be part of.